# How to Vibe Code Your Own Sendible (and Stop Paying for It) > All-in-one social media management and collaboration platform for agencies and brands - Site: https://sendible.com - Category: SaaS - Platforms: Web app, Browser extension - Verdict: **Serious undertaking** (45/100 vibecodeable) - Estimated effort: 3-5 months of serious part-time development ## Verdict Build a personal single-account scheduler instead of cloning Sendible, unless you want to spend months wrangling fragile social network API tokens and rate limits. Trying to clone Sendible's full agency suite as a solo developer is a serious undertaking. While spinning up a Next.js dashboard with a database is straightforward, maintaining robust integrations across Meta, LinkedIn, TikTok, X, YouTube, and Google Business Profile means constantly fighting disparate OAuth token expiration schemes, rate-limiting rules, and shifting media payload constraints. Furthermore, building bulletproof background job queues to ensure scheduled posts fire precisely on time without dropping payloads requires significant infrastructure overhead. ### What you can't replicate - Direct enterprise partnerships and accelerated API approval queues with major social media platforms - An ecosystem of 30,000 active agency users providing feedback loops and edge-case testing ## What it does Sendible is a cloud-based social media management tool that streamlines multi-channel scheduling, priority inbox management, client approvals, and executive performance reporting for digital marketing agencies. ### Core features - Multi-channel post scheduling and CSV bulk importing - Unified priority social inbox for comments and direct messages - Client workspaces with role-based permission hierarchies - Content calendar with approval workflows - Automated and one-click PDF performance reporting - Integrations with Google Drive, Canva, and major social APIs ## The business ### Pricing - Core: $35/mo — Ideal for 1 or 2 brands or locations. - Plus: $99/mo — Built for growing brands needing team collaboration. - Premium: $199/mo — Most popular tier for scaling agencies. - Elite: $299/mo — Advanced productivity and permissions for large teams. - Enterprise: $750/mo — Dedicated enterprise management and compliance. Founded 2009. Team size: 35-50. ## The hard parts - API Fragmentation across Meta, LinkedIn, TikTok, X, YouTube, and Bluesky with unique rate limits and OAuth token lifecycles - Reliable asynchronous background processing for exact timestamp scheduling and automatic retries - Granular multi-tenant role-based access control across separate client workspaces - Media processing and compression pipelines for videos, Reels, and image formats per network spec ## How to vibe code Sendible ### Prerequisites - Node.js (free): Required runtime for building and running the full-stack Next.js application. - GitHub (free): Source control and deployment pipeline integration with Vercel. ### Recommended AI tools - Claude Code: Best-in-class terminal coding agent for scaffolding multi-file features, managing database schemas, and iterating rapidly through complex API integrations. - Cursor: AI-native code editor for reviewing diffs, fine-tuning React UI components, and managing workspace views. ### Stack - Frontend: Next.js with Tailwind CSS and shadcn/ui - Backend: Next.js API routes and server actions with Inngest for reliable background scheduling - Database: Neon serverless Postgres with Drizzle ORM - Auth: better-auth for self-hosted TypeScript authentication and organization workspaces - Payments: none - Other: Resend for transactional auth emails, PostHog for product analytics and error tracking ### Hosting - Vercel (Hosting the Next.js frontend and serverless API endpoints with zero-config GitHub deployments.): $0-20/mo - Neon (Serverless Postgres database storing users, workspaces, schedules, and post logs.): $0/mo ### Build guide 1. **Project Scaffolding & Database Schema** — Initialize the Next.js repository with Tailwind CSS, configure Drizzle ORM with Neon Postgres, and set up better-auth supporting users, organizations, and workspaces. ``` Create a new Next.js project using App Router, TypeScript, and Tailwind CSS. Install Drizzle ORM and configure connection pooling for Neon Postgres. Define database schemas in TypeScript for users, organizations (workspaces), social_accounts (storing encrypted OAuth tokens and platform metadata), scheduled_posts (with fields for content, media URLs, target platform, scheduled timestamp, and status enum), and post_logs. Implement better-auth with organization plugin support so users can switch between different client workspaces. Ensure strict foreign key relationships and indexes on scheduled timestamps and workspace IDs. ``` 2. **Workspace & Role-Based Access Control UI** — Build the dashboard layout with workspace switching, team member management, and role-based permissions using shadcn/ui components. ``` Build a responsive dashboard layout using Next.js App Router and shadcn/ui components. Implement a workspace selector dropdown in the top navigation bar that allows users to switch between client accounts. Create settings pages for managing workspace team members, inviting users via email, and assigning role-based permissions (admin, editor, client reviewer). Write server actions that verify the active workspace context and enforce authorization checks on all database mutations. ``` 3. **OAuth Integration Hub for Social Networks** — Implement OAuth connection flows for core platforms (Meta, LinkedIn, X, TikTok) to securely link user profiles without exposing passwords. ``` Create a social account integration hub page that displays connected profiles per workspace and a 'Connect Profile' button. Implement secure OAuth 2.0 callback handlers for Meta (Facebook/Instagram), LinkedIn, and X (Twitter). Store encrypted access and refresh tokens securely in the database using a cryptographic helper. Include token status indicators, automatic expiration warnings, and a mechanism to disconnect or reconnect expired accounts. ``` 4. **Smart Compose & CSV Bulk Importer** — Build the post composition interface with multi-platform tailoring, character limit validation, media attachment support, and CSV bulk importing. ``` Build a multi-platform post composer interface allowing users to select multiple social profiles, type custom text, add hashtags, attach first comments, and upload media files. Add real-time character limit counters for each selected platform. Implement a CSV bulk import feature with a file upload parser that validates CSV rows against required scheduling schema fields and populates the database queue in bulk with user review confirmation. ``` 5. **Reliable Background Job Scheduler & Queue** — Integrate Inngest or durable background workers to poll and execute scheduled posts across platform APIs precisely on time. ``` Implement a durable background processing pipeline using Inngest or serverless cron jobs to execute scheduled posts. Write worker functions that query pending posts whose scheduled timestamp has arrived, lock the records to prevent duplicate execution, dispatch the payload to the respective social platform API (Meta, LinkedIn, X, etc.), handle API rate limits and retry logic gracefully, and update the post status to 'published' or 'failed' with error logging. ``` 6. **Unified Priority Inbox & Engagement Stream** — Develop a centralized inbox merging incoming comments, mentions, and direct messages across connected social profiles. ``` Build a centralized priority inbox interface that aggregates incoming comments, DMs, and mentions from connected social platforms into a unified feed. Implement filtering by workspace, social network, and read status. Create reply action forms that call platform APIs to send responses directly back to the respective comment or thread from within the app dashboard. ``` ### Cost vs paying **Starting costs (one-time):** - Custom domain (optional): $12/yr - Total: ~$12 one-time **Ongoing costs (monthly):** - Vercel Hobby/Pro & Neon Database: $0-10/mo - Total: ~$0-10/mo - Paying for the SaaS instead: $35-299/mo - Build time: 60-90 hours - AI tool credits: $20 (Claude Pro) - Break-even: 1 month ## Sources - [Sendible Official Website](https://www.sendible.com)