How to vibe codeOptery
Remove your home address, phone and other private info from Google, and 950+ sites
optery.com ↗Privacy & Data Protection
The verdict: can you vibe code Optery?
Build a personal single-user subset focusing on 10 major people-search sites, but keep paying for the full service because maintaining 650+ scraping templates is a full-time job.
While a solo developer can easily write a few Puppeteer or Playwright scripts to query whitepages and whitepages-like clones, maintaining them is a punishing maintenance nightmare. Data brokers deliberately break layouts, alter form fields, and deploy aggressive Cloudflare bot walls every few weeks. Building a personal scanner for 5-10 specific broker sites is a rewarding weekend project, but replicating Optery's full 650+ site catalog requires an ongoing army of broken-script fixes.
Estimated effort: 3-4 months of part-time work
What you can't replicate
- Maintenance coverage across 650+ live data broker sites with constantly changing DOMs
- Assigned human privacy agent operations network
- SOC 2 Type II security audit certification and legal posture
Founded
2020
Raised
$6.0M
Team
51-200
Cheapest paid tier
$0/mo
What Optery does
Privacy and data protection service that automates the discovery and removal of personal identifiable information from data broker and people-search websites.
Core features
- Initial exposure scanning across data broker directories
- Automated form filling and opt-out submission engine
- Screenshot verification capture for exposure and removal reports
- User dashboard tracking removal status and progress
- Periodic re-scanning to catch repopulated profiles
- Custom removal request tooling for unlisted brokers
The business
Pricing
- Free Basic$0/mo
- Core$3.99/mo
- Extended$14.99/mo
- Ultimate$24.99/mo
Funding
$6.0M from Bayhouse Capital, Y Combinator, Goodwater Capital, Global Founders Capital, Pioneer Fund, Soma Capital, TRAC
Pay vs build, cumulative
Break-even at month 1 — after that, every month is money kept.
The hard parts of vibe coding Optery
- Whack-a-mole anti-scraping and CAPTCHA bypass across hundreds of diverse data broker layouts
- Fuzzy-matching identity resolution to prevent false positives when searching messy public records
- Headless browser infrastructure and screenshot rendering at scale
- Multi-step verification handling (email confirmation links and SMS codes)
How to vibecode Optery
Prerequisites
Node.jsFree
Required for running TypeScript backend automation scripts and Next.js.
GitHubFree
Code repository and CI/CD deployment pipeline.
Cloudflare account$0-5/mo
Hosts the Next.js app and handles serverless cron triggers and browser rendering.
AI coding tools
Recommended stack
| Frontend | Next.js |
|---|---|
| Backend | Next.js API routes & Cloudflare Workers |
| Database | Turso |
| Auth | better-auth |
| Payments | None |
| Other | Playwright, Resend |
Hosting & infrastructure
| Cloudflare | Hosting Next.js application, serverless cron workers, and browser rendering tasks | $0-5/mo |
| Turso | Serverless SQLite database for storing user scan results and broker targets | $0/mo |
Build guide
01Project Scaffolding & Database Schema
Initialize the Next.js application with Tailwind CSS, set up Turso SQLite database tables for users, search profiles, data brokers, and exposure reports.
Scaffold a new Next.js 16 project with TypeScript and Tailwind CSS v4. Set up Turso database connection using libSQL client. Create database schemas for 'users' (id, email, first_name, last_name, city, state, birth_year), 'brokers' (id, name, base_url, opt_out_url, active), 'exposures' (id, user_id, broker_id, profile_url, status, screenshot_url, found_at), and 'removal_logs' (id, exposure_id, status, updated_at). Configure better-auth for secure email/password authentication. Ensure the project structure is clean with separate directories for components, lib, and server actions.02User Dashboard & Exposure Report UI
Build the main user dashboard displaying exposure metrics, list of scanned brokers, status badges, and profile configuration inputs.
Create a responsive Next.js dashboard UI using Tailwind CSS that displays an overview of a user's data exposure risk score, total brokers scanned, profiles found, and profiles removed. Include a profile settings page where users can input their first name, last name, city, state, and birth year. Implement data tables with status filters (Exposed, Pending Removal, Removed) and modal dialogs to view exposure details and verification screenshots.03Data Broker Scraper Pipeline (Playwright)
Implement initial scanning scrapers for targeted people-search sites using Playwright headless browser automation.
Implement a scraping engine using Playwright in a server-side utility. Write specific extraction modules for 5 popular mock or public people-search directories (e.g. searching whitepages-style layouts by name and location). The script must navigate to the search URL, fill in first name, last name, and state, submit the form, parse search result cards to check if the target individual's profile exists, extract the profile URL, and capture a full-page screenshot saving it to object storage. Return structured JSON matching the exposure schema.04Automated Opt-Out Form Submitter
Build automated form-filling logic to execute opt-out requests on supported broker sites.
Develop an automated opt-out execution service using Playwright. For each supported broker in the database, write an action script that navigates to the broker's specific opt-out or removal page, fills out the required removal request form using user profile details, handles simple email confirmation prompts if necessary, and submits the form. Log the submission attempt in the removal_logs table and update the exposure status to 'Pending Removal'.05Cron Jobs & Automated Monthly Re-Scans
Set up Cloudflare Worker cron triggers to execute scheduled monthly scans and removal status verification checks.
Configure Cloudflare Workers cron triggers to execute a scheduled background task once a month. The worker should iterate through all active users, trigger the exposure scanning pipeline against their configured profiles, check whether previously removed profiles have repopulated, and send notification emails via Resend summarizing newly detected exposures or successful removals. Ensure proper error handling and rate-limiting to avoid getting blocked by target sites.
Cost vs paying for Optery
What will you build it with?
Starting total with Claude Code$0 one-time
Starting costs (one-time)
- Domain name$12/yr
Total~$12 one-time
Ongoing costs (monthly)
- Cloudflare Workers / Turso DB$0-5/mo
- Resend Email API$0/mo
Total~$0-5/mo
Paying for Optery
$24.99/mo (Ultimate plan)
Your time to build
40-60 hours
AI tool credits
$20/mo (Claude Pro / Cursor)
Break-even
Not applicable (built for personal learning and fun)
Vibe code Optery: FAQ
- Can you vibe code Optery yourself?
- Serious undertaking — 42/100 vibecodeable. Build a personal single-user subset focusing on 10 major people-search sites, but keep paying for the full service because maintaining 650+ scraping templates is a full-time job.
- How long does it take to vibe code Optery?
- 3-4 months of part-time work — roughly 40-60 hours of hands-on time with an AI coding agent.
- How do you build your own Optery?
- Scoped to personal use: Next.js on the front, Next.js API routes & Cloudflare Workers behind it, Turso for data. Follow the 5-step build guide on this page — each step has a paste-ready prompt for an AI coding agent.
- How do you code your own Optery without being an expert?
- Use an AI coding tool (Claude Code or Cursor) and work in small steps: scaffold, data model, core screens, then deploy. Realistic effort: 3-4 months of part-time work. The prompts on this page are written so the AI does the heavy lifting.
- How much does it cost to vibe code Optery instead of paying?
- About ~$12 one-time to start and ~$0-5/mo to run, versus $24.99/mo (Ultimate plan) for Optery. Break-even: Not applicable (built for personal learning and fun).
- What stack should you use to vibe code Optery?
- Next.js; Next.js API routes & Cloudflare Workers; Turso; plus Playwright, Resend.