# How to Vibe Code Your Own Ocoya (and Stop Paying for It)

> Social media management. Using AI.

- Site: https://ocoya.com
- Category: Marketing Automation & Social Media SaaS
- Verdict: **Solid side project** (62/100 vibecodeable)
- Estimated effort: 3-4 weeks part-time

## Verdict

Build a personal subset for content generation and scheduling, but skip the full social platform integrations if you value your sanity.

Vibecoding a personal-use marketing dashboard is entirely realistic for the UI, database, and LLM text generation layers. The harsh engineering wall arrives when you attempt to maintain production OAuth tokens and publishing permissions across Facebook, Instagram, LinkedIn, and TikTok without triggering spam bans or graph API deprecation errors. For a personal clone, scope the publishing subsystem down to webhook test logs or a single mock channel rather than fighting production social platform compliance.

### What you can't replicate

- Native zero-friction compliance across every commercial social media graph API
- Proprietary 20-million data point engagement prediction models

## What it does

An AI-driven social media management and marketing automation platform consolidating content generation, graphic editing, multi-channel scheduling, and e-commerce synchronization.

### Core features

- Notion-style AI copywriting and caption generator
- Multi-channel social calendar and queue scheduler
- Automated workflow triggers (RSS feeds, WooCommerce/Shopify sync)
- Graphic design suite integrating stock libraries and templates
- Human-like publishing delay toggles
- Multi-level client approval and link sharing links

## The business

### Pricing

- Bronze: $15/mo — For individuals with scheduling needs.
- Silver: $39/mo — For small teams building their brand.
- Gold: $79/mo — For bigger teams or solo freelancers.
- Diamond: $159/mo — For large teams or marketing agencies.

### Funding

$170k raised.
- Pre-seed (December 2020)
Investors: Startup Wise Guys

Founded 2020.
Team size: 10-50.

## The hard parts

- Maintaining OAuth connections and rate limits across 6+ restrictive social graph APIs
- Reliable background workers executing scheduled triggers and publishing queues
- Building a complex graphic design editor or embedding external SDKs cleanly

## How to vibe code Ocoya

### Prerequisites

- Node.js (free): Runtime environment for the Next.js full-stack application
- GitHub (free): Code hosting and CI/CD deployment pipeline
- OpenAI API (pay-as-you-go): Provides underlying models for caption and content generation

### Recommended AI tools

- Claude Code: Best-in-class coding agent for scaffolding multi-file SaaS architectures and debugging backend worker queues
- Cursor: Ideal for iterative UI work on the calendar planner, editor views, and Tailwind styling

### Stack

- Frontend: Next.js with Tailwind CSS and Shadcn UI
- Backend: Next.js Server Actions and API Routes with Inngest for background workflows
- Database: Turso (SQLite at the edge)
- Auth: better-auth
- Payments: None (personal use clone)
- Other: Vercel AI SDK, Resend

### Hosting

- Vercel (Hosting the Next.js application frontend and serverless API endpoints): $0-20/mo
- Turso (Serverless SQLite database storage for workspaces, posts, and schedules): $0/mo

### Build guide

1. **Project Scaffolding & Database Schema** — Initialize the Next.js project with TypeScript, Tailwind CSS, and Shadcn UI. Configure Turso and better-auth schemas.

```
Create a new Next.js 16 project with TypeScript and Tailwind CSS v4. Install Shadcn UI primitives for buttons, dialogs, inputs, and tabs. Set up better-auth with email/password authentication linked to a Turso libSQL database. Create database tables for workspaces, users, social_accounts, posts (with fields for title, content, status, scheduled_at, channel), and media_assets. Implement the core layout with a sidebar navigation for Workspaces, Calendar, Content Creator, and Automations.
```

2. **Notion-Style Copywriting & AI Generation Suite** — Build the AI content generation workspace utilizing OpenAI via the Vercel AI SDK.

```
Build a Notion-style text editor page in Next.js using the Vercel AI SDK. Add toolbar buttons for 'Write AI Caption', 'Hashtag Presets', 'Translate', and 'Summarize'. Implement server actions that call the OpenAI API with prompt templates tailored for social media copy generation. Allow users to select target tones (professional, casual, humorous) and automatically inject generated text into the active document workspace.
```

3. **Interactive Content Calendar & Post Scheduler** — Implement a calendar view and post queue management interface supporting drag-and-drop mechanics.

```
Build a month and week calendar view component using date-fns or a lightweight calendar library. Display scheduled posts on their respective calendar cells with status badges (Draft, Scheduled, Published). Create a post scheduling modal allowing users to select channels, set publishing dates, and toggle a 'Human-like publishing delay' option. Write server-side logic to handle creating and updating scheduled post entries in the Turso database.
```

4. **Workflow Automation Engine & RSS Triggers** — Set up Inngest background jobs to monitor RSS feeds and generate automated social posts.

```
Integrate Inngest into the Next.js app to handle background automation workers. Build an automations dashboard where users can define trigger rules (e.g., 'New RSS item' or 'Scheduled trigger'). Write an Inngest background function that polls a user-defined RSS feed URL, parses new items, triggers an AI caption generation action via OpenAI, and automatically queues a new draft post in the database.
```

5. **Media Asset Library & Polish** — Construct the asset manager interface with stock search integrations and UI polish.

```
Build a Media Library page where users can view, upload, and organize images and GIFs. Integrate mock Unsplash and Giphy search widgets allowing users to select stock assets directly into their post composer. Add toast notifications for successful actions, handle loading skeletons across all async views, and run a final build test to ensure zero TypeScript or compilation errors.
```

### Cost vs paying

**Starting costs (one-time):**

- AI coding assistant subscription: $20
- Total: $20 one-time

**Ongoing costs (monthly):**

- OpenAI API usage for content generation: ~$5/mo
- Vercel & Turso hosting: $0/mo (Free tiers)
- Total: ~$5/mo

- Paying for the SaaS instead: $79/mo (Gold Plan)
- Build time: 25-35 hours
- AI tool credits: $20 (Claude/Cursor Pro)
- Break-even: 1 month

## Sources

- [Ocoya Official Website](https://www.ocoya.com)
- [SelectHub - Ocoya Company Profile & Overview](https://selecthub.com/marketing-automation/social-media-management-tools/ocoya/)
- [CheckThat.ai - Ocoya Funding & Performance Report](https://www.checkthat.ai)
- [Capterra - Anyword vs Ocoya Comparison & Software Data](https://www.capterra.com)